Comparison table of our sales leads and marketing lists of newly formed businesses from public records/public information databases (such as dba filings, corporate records, partnership filings, and LLC) to competitor's yellow pages.

Our "Sales Leads" database is usually used to solicit "NEW" businesses. Such businesses are more receptive to solicitation (as opposed to established businesses), since they have NOT been heavily solicited by various suppliers/vendors. Newly formed businesses have basic needs, such as:

Accounting/bookkeeping services
Payroll services
Legal services
Marketing services
Merchant accounts (Visa/Master Card)
Banking
Internet related services

One of the most important elements in marketing is timing. Your success rate will be considerably higher than your competitors, if you have the opportunity to solicit potential accounts first. Using our "Business Filings" database, will give you an average lead of 6 months against your competitors. The following table itemizes the major differences between our Business Leads vs. Business Leads obtained from a CD yellow pages.

NOTE: Most Internet yellow pages, are very similar to CD yellow pages, since the information retrieved from the site, is obtained from a database similar to the CD yellow pages.


	Our Business Lists	Using a CD product
Newest lead	Businesses as new as one week old.	At least 6 months old. Most important of all you can't distinguish among new and old businesses.
Collection procedures	Directly from county courts, and State agencies	Other yellow pages, and phone companies
Update frequency	Most of our databases update on weekly or monthly basis.	Quarterly, semi annually, or annually, depending upon the product
Address accuracy	More accurate, since very recent information	Varies depending upon product.
Telephone number	Not available	Available
Selection criterion	By area, business inception date	By area, SIC, other criterion may be available depending upon the product
Pricing	$0.25 to $0.45 per lead, depending upon volume	Various prices (limited download on CD's)
Ability to solicit new businesses only	Yes, generate your lists based upon the business inception date to get new businesses only.	Not possible. Since you can't distinguish among new and old businesses. Some of the sophisticated more expensive products may have an approximate year of inception.

You should NOT be using this service, if you plan to target established businesses.