|
|
|
|
|
|
|
|
|
|
|
|
|
|
Personalized envelopes get opened
and Friendly letters get read! |
|
|
|
|
|
|
A mail merge is used
to personalize your letters. A mail merge is the process
of integrating raw data from your list with a standard letter.
Mail merged letters appear professional and personal and do not
portray mass mailings which are often considered to be junk mail
and are ignored by most people.
We custom tailor your letters and print your return address and the
recipients address directly on the envelope and we use postage
stamps, not metered postage. We don't use labels or window
envelopes because this takes away from the personalization of the
envelope and makes the mail piece look like junk mail.
We can personalize your letter by adding the recipient's full name
and address, a personalized greeting, or any
type of information from your database, such as a Case #, Loan
#, Lien information, Mortgage information, the possibilities are
endless. Certain programs could be written to make your merged
letters more personal and friendly; for instance, a different
salutation for individuals vs. businesses can be used. Your
signature is embedded into the closing of your letter so there
is no need to personally sign each letter. Other complicated
scenarios such as variable printing can be used if you have
multiple office locations and recipient locations, or if the
content of your mail piece changes based on some variable in
your data; we have many solutions, that can make your mail pieces more
personalized and increase your response rate.
|
|
|
The envelope's job is
to motivate the recipient to open the mail piece. The
recipient's decision whether to open, set aside, or discard the
mailing piece takes just one or two seconds. Regardless of
the volume of mail a person receives, whether at home or a place
of business, the envelope must distinguish itself from other
mail by its appearance and any message that might be
written on it. If an envelope looks threatening, too lavish or
is unwanted junk mail the recipient will throw away up to 68% of
the mail unopened!
Be candid with the recipient of the mail and don't try to trick
them into opening up the envelope. Always use a complete return
address that includes a business name or person's name printed
on the top left hand corner of the envelope.
|
|
|
What do you want the
prospect to do when they open your letter? A good direct mail
piece combined with a good list can generate a response rate of
1-3%. In our 11 years of direct mail marketing we have
found that a customized letter and envelope must give the reader
a sense that you are intimately familiar with the concerns and
needs of the person to whom the letter is addressed.
Your personal sales letter replaces the face-to-face selling and
can typically spell out the benefits of the services or products
offered in detail. You can effectively communicate to them that
you are an expert in your field and that you have the ability to
help them in their current situation. Many experts believe
that once your envelope is opened, you have about 10-15 seconds
to sell the reader on your service or product; the majority of
people will not spend a long time reading and analyzing your
material; therefore including more pages in your mail piece will
not necessarily increase your response rate. We recommend you be
short & brief, to the point, use examples if needed to clarify a
scenario, and be honest and realistic.
|
|
|
A one-page
personalized letter is effective and should be written in a
conversational style. It should be factual and to the point.
Readers often get bored and will skim through your letter, so
bolding or underlining certain words, sentences, questions or
statements helps to get the point of your letter across very
quickly.
Because mailing a letter is so economical you should also consider
mailing a series of similar mail pieces frequently to your
target audience.
Toll-free numbers are often prominently displayed to allow the
recipient to respond via telephone and you should also include
your company address, phone number, fax number, email address
and web site. Your signature is printed in the closing of the
letter and your name or business name is printed on the return
address so the reader should know that they could contact you
personally at your direct number. All calls or emails should be
answered promptly. Never direct the call into a voice mailbox.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
